🚗 “A Car Without Wheels” – What It Means
It exists, but it doesn’t move.

It has potential, but no traction.

It may look good, but it doesn’t go anywhere.

💡 Applied to Branding:
Without digital marketing, a brand might:

Have a name and a product — but no visibility.

Deliver great value — but fail to reach people.

Be well-designed — but stay stagnant.

📉 Real-World Implications:
No reach: Missing out on billions of online users.

No data: No feedback loops or analytics.

No agility: Harder to pivot, test, or adapt.

Limited growth: Local-only, slow scaling, low awareness.