Here’s a comprehensive checklist for WordPress SEO in 2026, crafted with expertise and insight from SkySol Media. This guide goes beyond basic tips, offering actionable strategies to boost your website’s ranking. Let’s dive in and unlock the full potential of your WordPress site.
Keyword research is the bedrock of any successful WordPress SEO strategy. It’s not just about finding popular terms; it’s about understanding your audience’s intent and identifying opportunities to rank for relevant keywords. By diving deeper than the surface level, you can attract qualified traffic that converts.
Long-tail keywords are longer, more specific phrases that users type into search engines. They are crucial for targeted traffic because they reflect a very specific need or question. Focusing on these keywords allows you to attract users who are further along in the buying cycle and more likely to convert. For many of our clients here in Lahore, we’ve seen that targeting long-tail keywords leads to higher conversion rates and a better ROI.
💡 Tools and Techniques: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify long-tail keywords. Think about question-based queries (e.g., “how to optimize images for WordPress SEO”) and address them in your content.
🎯 Example: Instead of targeting the broad keyword “WordPress SEO,” target “best WordPress SEO plugin for small business” or “how to fix slow WordPress site speed.”
Understanding what keywords your competitors are targeting is essential for identifying opportunities and gaps in your own strategy. By analyzing their keyword strategies, you can uncover valuable insights into what’s working in your industry and where you can potentially outperform them.
🛠️ Tools and Techniques: Utilize tools like Ahrefs or SEMrush to analyze your competitors’ websites and identify the keywords they’re ranking for. Pay attention to their top-performing pages and the keywords they’re using in their content, title tags, and meta descriptions.
🔑 Finding Keyword Gaps: Look for keywords that your competitors are missing or underutilizing. Focus on areas where you can provide better content, a unique perspective, or a more comprehensive solution.
Keyword clustering involves grouping related keywords into clusters or themes. This allows you to create more comprehensive and organized content that satisfies user intent and improves your website’s topical relevance. Semantic SEO focuses on understanding the meaning behind search queries and delivering content that addresses the user’s underlying needs.
🏛️ Pillar Pages and Supporting Content: Create pillar pages that cover broad topics and link to supporting content that delves into specific subtopics. This creates a clear and logical content structure that search engines can easily understand.
💯 Improved User Experience: By providing a clear and organized content structure, you can improve user experience and encourage visitors to spend more time on your website. This can lead to higher engagement rates and improved search engine rankings.
On-page SEO involves optimizing individual web pages to rank higher in search results and attract more relevant traffic. It’s about making sure your content is easily understandable and valuable to both users and search engines. Mastering the fundamentals of on-page SEO is crucial for achieving sustainable WordPress SEO success.
Title tags and meta descriptions are the first thing users see when your website appears in search results. They play a crucial role in influencing click-through rate (CTR), which is the percentage of users who click on your link. Optimizing these elements is essential for attracting more traffic to your website.
✍️ Writing Compelling Title Tags: Keep title tags concise (under 60 characters) and include your primary keyword. Use power words and emotional triggers to make them more enticing.
✨ Crafting Meta Descriptions: Meta descriptions should be a brief summary of the page’s content (under 160 characters). Use a clear call to action and highlight the benefits of clicking on your link. We find that well-written meta descriptions significantly improve CTR.
SEO-friendly URLs are short, descriptive, and easy to understand. They help search engines understand the content of your page and can improve your website’s overall SEO performance. Creating clear URLs is a simple but effective way to optimize your WordPress SEO.
🔗 Using Relevant Keywords: Include your primary keyword in the URL to signal the page’s topic to search engines.
⛔ Avoiding Unnecessary Characters: Avoid using unnecessary characters, numbers, and symbols in your URLs.
➖ Using Hyphens for Readability: Use hyphens to separate words in your URLs for better readability.
Header tags (H1-H6) are used to structure your content and highlight important topics. They help search engines understand the hierarchy of your content and can improve its overall readability. Proper header tag optimization is crucial for creating well-structured and SEO-friendly content.
#️⃣ Unique H1 Tag: Ensure each page has a unique H1 tag that includes your primary keyword. The H1 tag should be the main heading of the page.
🔢 Clear Hierarchy: Use H2-H6 tags to create a clear hierarchy of information. Use H2 tags for subheadings, H3 tags for sub-subheadings, and so on.
✍️ Example:
Header tags (H1-H6) are used to structure your content and highlight important topics…
Internal linking involves strategically linking to other relevant pages on your website. This helps search engines discover and understand your content, improves user navigation, and distributes link juice throughout your website. Building a strong internal linking structure is essential for improving your website’s WordPress SEO.
🔗 Strategic Linking: Link to relevant pages whenever possible, using keyword-rich anchor text.
🧭 Clear Site Structure: Create a clear and logical site structure that makes it easy for users and search engines to navigate your website. We always advise clients to prioritize user experience when building their internal link strategy.
[IMAGE: A diagram illustrating a website’s internal linking structure, showing how different pages are connected with keyword-rich anchor text.]
Technical SEO focuses on optimizing the technical aspects of your website to improve its crawlability, indexability, and overall performance in search results. It’s the foundation upon which all other SEO efforts are built. Neglecting technical SEO can hinder your website’s ability to rank, regardless of how great your content is. Implementing strong technical WordPress SEO can be a game-changer.
Site speed is a critical ranking factor. Google’s Core Web Vitals measure different aspects of user experience, including loading speed, interactivity, and visual stability. Optimizing your site speed is crucial for providing a positive user experience and improving your search engine rankings.
⏱️ Optimizing Images and Code: Optimize images, code, and server response time to improve site speed.
🚀 Using Google PageSpeed Insights: Use tools like Google PageSpeed Insights to identify and fix performance issues.
🌐 Implementing a CDN: Implement a Content Delivery Network (CDN) to reduce latency and improve loading times for users around the world.
Mobile optimization ensures that your website looks and functions well on all devices, including smartphones and tablets. With the majority of internet users accessing websites on mobile devices, mobile optimization is crucial for providing a positive user experience and improving your search engine rankings.
📱 Responsive Design: Use a responsive design that adapts to different screen sizes.
🖼️ Optimizing Images and Content: Optimize images and content for mobile viewing.
✔️ Using Google’s Mobile-Friendly Test: Use Google’s Mobile-Friendly Test tool to check your website’s mobile-friendliness.
XML sitemaps and robots.txt files are essential for helping search engines crawl and index your website efficiently. An XML sitemap is a file that lists all the important pages on your website, while a robots.txt file tells search engines which pages they are allowed to crawl. Configuring these files correctly is crucial for ensuring that search engines can access and index your content.
🗺️ Creating and Submitting an XML Sitemap: Create an XML sitemap and submit it to Google Search Console.
🤖 Using Robots.txt: Use robots.txt to control which pages search engines can crawl.
🔒 Ensuring Important Pages are Not Blocked: Ensure that important pages are not blocked by robots.txt.
Structured data markup, also known as schema markup, is a code that you can add to your website to provide search engines with more context about your content. It helps search engines understand the meaning of your content and can enhance your search results with rich snippets, such as star ratings, product prices, and event dates. Implementing schema markup is a powerful way to improve your website’s visibility and attract more clicks.
🏷️ Implementing Schema Markup: Implement schema markup to provide search engines with more context about your content.
✅ Using Schema Types: Use schema types like Article, Product, and Event to enhance search results.
🧪 Testing Your Schema Markup: Test your schema markup with Google’s Rich Results Test tool.
Image optimization goes beyond simply adding alt text. It involves optimizing images for faster loading times, improved accessibility, and better search engine visibility. Properly optimized images can enhance user experience, improve your website’s speed, and contribute to your overall WordPress SEO performance.
Large image files can significantly slow down your website’s loading speed. Compressing images reduces their file size without sacrificing quality, resulting in faster loading times and improved user experience.
🗜️ Using Compression Tools: Use tools like TinyPNG or ImageOptim to compress images without losing quality.
🖼️ Choosing the Right Image Format: Choose the right image format (JPEG, PNG, or WebP) for different types of images.
🚀 Optimizing Before Uploading: Optimize images before uploading them to WordPress.
Alt text (alternative text) is a description of an image that is displayed when the image cannot be loaded. It also provides context for search engines and users with visual impairments. Writing descriptive alt text is essential for improving accessibility and SEO.
✍️ Providing Descriptive Alt Text: Provide descriptive alt text for all images to improve accessibility and SEO.
🔑 Including Relevant Keywords: Include relevant keywords in alt text where appropriate.
💯 Accurate Reflection: Ensure alt text accurately reflects the content of the image.
Using descriptive file names helps search engines understand the content of your images and can improve your website’s overall SEO performance. Instead of using generic file names like “image1.jpg,” use descriptive file names that include relevant keywords.
🏷️ Naming Image Files with Relevant Keywords: Name image files with relevant keywords before uploading them.
🚫 Avoiding Generic File Names: Avoid generic file names like “image1.jpg”.
➖ Using Hyphens: Use hyphens to separate words in file names.
Link building involves acquiring backlinks from other websites to your own. Backlinks are a signal to search engines that your website is authoritative and trustworthy. Earning high-quality backlinks is crucial for improving your search engine rankings and driving more traffic to your website. Effective link building strategies significantly impact your WordPress SEO.
Guest blogging involves writing and publishing articles on other websites in your industry. This is a great way to earn backlinks, build relationships, and establish yourself as an authority in your field.
✍️ Identifying High-Quality Websites: Identify high-quality websites in your niche that accept guest posts.
💡 Pitching Compelling Guest Post Ideas: Pitch compelling guest post ideas that provide value to the audience.
🔗 Including Relevant Links: Include relevant links back to your website in your author bio or within the content.
Broken link building involves finding broken links on other websites and offering your content as a replacement. This is a win-win strategy because you’re helping website owners fix broken links while also earning a backlink for your own website.
🛠️ Using Tools to Find Broken Links: Use tools like Ahrefs or SEMrush to find broken links on other websites.
📧 Contacting Website Owners: Contact website owners to inform them about the broken links.
🎁 Offering Your Content as a Replacement: Offer your content as a replacement for the broken link.
Building relationships with influencers in your industry can lead to valuable backlinks, increased brand awareness, and more traffic to your website. By engaging with influencers and collaborating on content, you can tap into their audience and reach a wider audience.
🤝 Identifying Key Influencers: Identify key influencers in your industry.
🗣️ Engaging with Their Content: Engage with their content and build relationships.
🤝 Collaborating on Content: Collaborate on content or promoting each other’s work.
Content optimization involves creating high-quality, engaging content that satisfies user intent and provides value to your audience. It’s about making sure your content is well-written, informative, and optimized for search engines. High-quality content is the cornerstone of any successful WordPress SEO strategy.
A content audit involves reviewing all of the content on your website to identify areas for improvement. This can help you identify underperforming content, outdated content, and opportunities to create new content that better serves your audience.
🔍 Identifying Underperforming Content: Identify underperforming content on your website.
🔄 Updating and Improving Outdated Content: Update and improving outdated content.
🗑️ Deleting or Redirecting Irrelevant Content: Deleting or redirecting irrelevant content.
Headlines are the first thing users see when they encounter your content. They play a crucial role in attracting readers and encouraging them to click through to your website. Writing compelling headlines is essential for driving more traffic to your website.
✨ Using Power Words and Emotional Triggers: Use power words and emotional triggers to create attention-grabbing headlines.
✍️ Keeping Headlines Concise: Keep headlines concise and easy to understand.
🧪 Testing Different Headline Variations: Test different headline variations to see which performs best.
Readability refers to how easy it is for users to read and understand your content. Improving readability can enhance user experience, increase engagement, and improve your search engine rankings.
✂️ Breaking Up Long Paragraphs: Breaking up long paragraphs into shorter, more manageable chunks.
✍️ Using Clear and Concise Language: Using clear and concise language that is easy to understand.
📝 Using Bullet Points and Lists: Using bullet points and lists to improve readability.
Visuals can enhance engagement, improve readability, and make your content more appealing. Incorporating relevant images, videos, and infographics can help you capture your audience’s attention and keep them engaged with your content.
🏞️ Incorporating Relevant Visuals: Incorporating relevant images, videos, and infographics to enhance engagement.
🖼️ Optimizing Visuals for SEO: Optimizing visuals for SEO and user experience.
✂️ Using Visuals to Break Up Text: Using visuals to break up text and make content more appealing.
WordPress SEO plugins can help you optimize your website for search engines and improve its overall performance. These plugins offer a variety of features, such as title tag and meta description optimization, XML sitemap generation, and keyword analysis. Choosing the right SEO plugin is crucial for streamlining your SEO efforts and achieving your goals.
Yoast SEO is one of the most popular WordPress SEO plugins available. It offers a wide range of features, including title tag and meta description optimization, keyword analysis, and readability analysis. Yoast SEO can help you optimize your website for search engines and improve its overall performance.
✨ Optimizing On-Page Elements: Using Yoast SEO to optimize title tags, meta descriptions, and other on-page elements.
📊 Analyzing Content Readability: Analyzing content readability and SEO performance with Yoast SEO’s built-in tools.
⚙️ Configuring Advanced Settings: Configuring Yoast SEO’s advanced settings for optimal performance.
Rank Math is another popular WordPress SEO plugin that offers a wide range of features. It includes advanced features such as keyword ranking tracking and schema markup integration.
📈 Exploring Advanced Features: Exploring Rank Math’s advanced features, such as keyword ranking tracking and schema markup integration.
⚖️ Comparing Features and Pricing: Comparing Rank Math’s features and pricing to Yoast SEO.
✅ Choosing the Best Plugin: Choosing the best SEO plugin for your needs.
W3 Total Cache and WP Rocket are caching plugins that can help improve your website’s loading speed. Caching involves storing static versions of your website’s pages so that they can be served to users more quickly. Implementing caching can significantly improve user experience and your search engine rankings.
🚀 Implementing Caching: Implementing caching to improve website loading times.
⚙️ Configuring for Optimal Performance: Configuring W3 Total Cache or WP Rocket for optimal performance.
⏱️ Monitoring Website Speed: Monitoring website speed and performance with Google PageSpeed Insights.
Monitoring and analysis are essential for tracking your progress and identifying areas for improvement. By tracking your website’s traffic, keyword rankings, and other key metrics, you can gain valuable insights into the effectiveness of your SEO efforts. Understanding how to monitor and analyze your WordPress SEO is key to long-term success.
Google Analytics is a web analytics service that provides detailed statistics about your website’s traffic and users. It can help you track website traffic, user behavior, and conversions. Analyzing Google Analytics data can help you identify trends and opportunities to improve your SEO efforts.
📈 Setting Up Google Analytics: Setting up Google Analytics to track website traffic, user behavior, and conversions.
📊 Analyzing Google Analytics Data: Analyzing Google Analytics data to identify trends and opportunities.
🎯 Measuring Effectiveness: Using Google Analytics to measure the effectiveness of your SEO efforts.
Google Search Console is a web service that allows you to monitor your website’s performance in Google Search results. It can help you submit your XML sitemap, monitor crawl errors, track keyword rankings, and identify opportunities to improve your website’s visibility.
🗺️ Submitting Your XML Sitemap: Submitting your XML sitemap to Google Search Console.
🐛 Monitoring Crawl Errors: Monitoring crawl errors and other technical issues.
🔑 Tracking Keyword Rankings: Tracking keyword rankings and search impressions.
Tracking your keyword rankings is essential for understanding how well your website is performing in search results. By monitoring your keyword positions over time, you can identify opportunities to improve your rankings and drive more traffic to your website.
🛠️ Using Tools to Track Keyword Rankings: Using tools like SEMrush or Ahrefs to track keyword rankings.
📈 Monitoring Keyword Performance: Monitoring keyword performance over time.
🎯 Identifying Opportunities: Identifying opportunities to improve keyword rankings.
Security is a crucial aspect of WordPress SEO. A hacked website can lose its search engine rankings, damage its reputation, and lose valuable traffic. Implementing security measures is essential for protecting your SEO investment and ensuring the long-term success of your website.
HTTPS (Hypertext Transfer Protocol Secure) is a secure version of HTTP that encrypts communication between your website and users’ browsers. Implementing HTTPS is essential for protecting sensitive data and improving user trust. It’s also a ranking signal.
🔒 Obtaining an SSL Certificate: Obtaining an SSL certificate to secure your website.
➡️ Redirecting HTTP Traffic: Redirecting HTTP traffic to HTTPS.
✅ Ensuring Resources are Loaded over HTTPS: Ensuring all resources are loaded over HTTPS.
Keeping WordPress core, themes, and plugins up to date is crucial for security. Updates often include security patches that fix vulnerabilities and protect your website from attacks. Regular updates are essential for maintaining the security and stability of your website.
🔄 Keeping WordPress Up to Date: Keeping WordPress core, themes, and plugins up to date.
🛡️ Installing Security Plugins: Installing security plugins.
💾 Backing Up Your Website: Backing up your WordPress website regularly.
Using strong passwords for all user accounts and limiting user permissions can help prevent unauthorized access to your website. This can protect your website from hackers and other malicious actors.
🔑 Using Strong Passwords: Using strong passwords for all user accounts.
🔒 Limiting User Permissions: Limiting user permissions to prevent unauthorized access.
👀 Reviewing User Accounts: Reviewing user accounts regularly.
Local SEO focuses on optimizing your website to rank higher in local search results. This is especially important for businesses that serve a local customer base. Optimizing for local search can help you attract more customers from your local area and drive more traffic to your website.
Google My Business is a free tool that allows you to manage your business’s online presence across Google, including Search and Maps. Claiming and optimizing your Google My Business listing is essential for improving your visibility in local search results.
📌 Creating or Claiming Your Listing: Creating or claiming your Google My Business listing.
📝 Adding Accurate Business Information: Adding accurate and complete business information.
🔑 Optimizing for Relevant Keywords: Optimizing your Google My Business listing for relevant keywords.
Local citations are online mentions of your business’s name, address, and phone number (NAP). Building local citations on relevant websites and directories can help improve your website’s visibility in local search results.
Directory | URL
——- | ——–
Yelp | [https://www.yelp.com/
Yellow Pages | https://www.yellowpages.com/
Foursquare | https://foursquare.com/
| Directory | URL |
|---|---|
| Yelp | https://www.yelp.com/ |
| Yellow Pages | https://www.yellowpages.com/ |
| Foursquare | https://foursquare.com/ |
🏢 Listing in Online Directories: Listing your business in relevant online directories.
📝 Ensuring NAP Consistency: Ensuring your business name, address, and phone number (NAP) are consistent across all citations.
👀 Monitoring Your Online Reputation: Monitoring your online reputation.
Customer reviews can significantly impact your website’s visibility in local search results. Encouraging satisfied customers to leave reviews on Google and other platforms can help improve your online reputation and attract more customers to your business.
🗣️ Asking Customers for Reviews: Asking satisfied customers to leave reviews on Google and other platforms.
📧 Responding to Reviews: Responding to reviews promptly and professionally.
👀 Monitoring Your Online Reputation: Monitoring your online reputation.
“Local SEO is critical for small businesses. Focusing on Google My Business and online reviews can significantly improve visibility.” – John Smith, Local SEO Expert
SEO is an ever-evolving field. Staying updated on the latest trends, algorithm updates, and best practices is essential for maintaining your website’s search engine rankings. Continuous learning and adaptation are crucial for long-term WordPress SEO success.
Following industry blogs and experts is a great way to stay updated on the latest SEO trends and best practices. Subscribing to industry newsletters, following SEO experts on social media, and attending SEO conferences and webinars can help you stay informed and ahead of the curve.
📰 Subscribing to Industry Blogs: Subscribing to industry blogs and newsletters.
📱 Following SEO Experts on Social Media: Following SEO experts on social media.
🎤 Attending SEO Conferences: Attending SEO conferences and webinars.
Google’s search algorithms are constantly evolving. Staying informed about algorithm updates and adjusting your SEO strategy accordingly is essential for maintaining your website’s search engine rankings.
🚨 Staying Informed: Staying informed about Google algorithm updates.
🛠️ Adjusting Your SEO Strategy: Adjusting your SEO strategy based on algorithm changes.
🚫 Avoiding Black-Hat SEO Tactics: Avoiding black-hat SEO tactics that can harm your website’s ranking.
SEO is an ongoing process. Continuously monitoring and analyzing your results, making adjustments to your strategy as needed, and staying updated on the latest trends and best practices are essential for long-term success.
📈 Treating SEO as an Ongoing Process: Treating SEO as an ongoing process.
📊 Continuously Monitoring and Analyzing Results: Continuously monitoring and analyzing your results.
🛠️ Making Adjustments as Needed: Making adjustments to your strategy as needed.
A/B testing involves testing different variations of your website’s elements to see which performs best. This can help you optimize your website for better user experience and improved search engine rankings. A/B testing is an essential part of any successful WordPress SEO strategy.
Title tags and meta descriptions play a crucial role in attracting users to your website. Testing different variations of these elements can help you identify the most effective ways to entice clicks and drive more traffic to your website.
✨ Creating Multiple Variations: Creating multiple variations of title tags and meta descriptions.
🛠️ Using A/B Testing Tools: Using Google Optimize or other A/B testing tools to test different variations.
📊 Analyzing Results: Analyzing the results and implementing the winning variations.
Headlines and content are essential for engaging users and providing value to your audience. Testing different variations of these elements can help you identify the most effective ways to capture your audience’s attention and keep them engaged with your content.
✍️ Testing Different Headlines: Testing different headlines and content variations.
📈 Measuring Engagement Metrics: Measuring engagement metrics like bounce rate and time on page.
✅ Implementing Winning Variations: Implementing the winning variations.
Calls to action (CTAs) are prompts that encourage users to take a specific action, such as signing up for a newsletter or making a purchase. Testing different CTAs can help you improve conversion rates and drive more business from your website.
📣 Testing Different Calls to Action: Testing different calls to action to improve conversion rates.
📊 Measuring Click-Through and Conversion Rates: Measuring click-through rates and conversion rates.
✅ Implementing Winning CTAs: Implementing the winning calls to action.
Top 3 Checklist Items for 2026:
1. Keyword Research: Focus on long-tail keywords to attract targeted traffic.
2. Technical SEO: Optimize site speed and ensure mobile-friendliness.
3. Content Optimization: Create high-quality, engaging content that satisfies user intent.
Conclusion
This ultimate checklist provides a comprehensive roadmap for WordPress SEO success in 2026. By focusing on keyword research, on-page SEO, technical SEO, image optimization, link building, and content optimization, you can improve your website’s search engine rankings and drive more traffic to your website. Remember to monitor your results, stay updated on the latest trends, and continuously improve your strategy. At SkySol Media, we are committed to helping our clients achieve their SEO goals and grow their online presence. We are confident that by following this checklist, you can achieve significant improvements in your website’s search engine performance.
FAQ Section
Q: What is WordPress SEO?
A: WordPress SEO refers to optimizing a website built on the WordPress platform to rank higher in search engine results pages (SERPs). This involves various techniques, including keyword research, on-page optimization, technical SEO, content creation, and link building.
Q: Why is WordPress SEO important?
A: WordPress SEO is crucial for increasing website visibility, attracting organic traffic, and ultimately achieving business goals. Higher rankings in search results can lead to more website visitors, increased brand awareness, and improved lead generation.
Q: How do I choose the right WordPress SEO plugin?
A: Consider your specific needs and budget when choosing a WordPress SEO plugin. Popular options like Yoast SEO and Rank Math offer comprehensive features, while others focus on specific aspects like site speed optimization. Evaluate the features, pricing, and user reviews before making a decision.
Q: How often should I update my WordPress SEO strategy?
A: SEO is an ongoing process. Regularly monitor your website’s performance, stay updated on the latest algorithm changes, and adapt your strategy accordingly. Conduct regular content audits, analyze keyword rankings, and make necessary adjustments to maintain and improve your search engine rankings.
Q: What are the most common WordPress SEO mistakes to avoid?
A: Common mistakes include neglecting keyword research, ignoring on-page optimization, overlooking technical SEO issues, creating low-quality content, and engaging in black-hat SEO tactics. Avoid these mistakes by following best practices and prioritizing user experience.
Q: How long does it take to see results from WordPress SEO?
A: The timeline for seeing results from WordPress SEO varies depending on several factors, including the competitiveness of your industry, the age and authority of your website, and the consistency of your SEO efforts. It typically takes several months to see significant improvements in search engine rankings and organic traffic.
Q: What is the role of content in WordPress SEO?
A: Content is a critical component of WordPress SEO. High-quality, engaging, and informative content that satisfies user intent is essential for attracting and retaining website visitors. Optimize your content for relevant keywords, improve readability, and incorporate visuals to enhance user experience.
Q: How can I improve my website’s site speed for WordPress SEO?
A: Site speed is a crucial ranking factor. Optimize images, leverage browser caching, minimize HTTP requests, use a Content Delivery Network (CDN), and choose a fast web hosting provider to improve your website’s loading speed.
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